Does your data work as hard as you?
89% of organisations never effectively activate their data.
We ensure you’re in the 11% that do.
There’s a lot of “buzz” around data and marketing technology at the moment. It’s even got it’s own buzz word – “MarTech”.
And like any good buzzword, there’s a whole industry of vendors, consultants, integrators, implementors and commentators, offering a wide range of products, advice and opinions.
And yet at the heart of it all, is a simple premise; Use Technology and Marketing to achieve your business objectives.
This is where Data Intelligence can help. Our goal is to help you reach your marketing objectives in the simplest way, by the intelligent use of technology and data. By activating your lazy data and Working Your Data Harder.
Questions we help answer
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PLATFORM
Are my current data structures and platforms fit for purpose?
What is the easiest way to organise my data for marketing?
How can I deploy our data more effectively for marketing? Do we need a CDP?
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GOVERNANCE
What are the key investments we need to make? How do we build the business case?
Is the business aligned on customer metrics and objectives?
Are our current data processes compliant with current and future legislation?
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GROWTH
How does our marketing benchmark vs the industry?
Am I wasting 20% of my current marketing budget?
What are the quick wins? And what the longer-term priorities?
Work your lazy data harder.
Our Services
MARKET MIX MODELLING
How much and where should I spend on marketing?
CUSTOMER SEGMENTATION
Who are my customers? And where can I find more of them?
PERFORMANCE DASHBOARDS
What drives success? How do I make it easy to understand and optimise?
COMPOSABLE PLATFORMS
Will a Composable solution help drive speed to value? Do we need a CDP?
DATA GOVERNANCE
Are we compliant with the current legislation? If not, how do we get there?
CUSTOMER PLAYBOOKS
How do we ensure the best results from our marketing execution? And keep improving them?
Our Experience
Financial Services
Telco & Technology
Superannuation
Not for Profit
Insurance
Business to Business
Retail
Travel & Tourism
Professional Services
Media & Entertainment
Health & Wellness
Real Estate
Energy & Utilities
Government
About Us
Data Intelligence was born from the simple need to help organisations get more from their data and marketing investments.
We are a team of Data Engineers and Data Scientists, Media, Marketing and Technology professionals.
We are evidence driven, data obsessed and focused on helping organisations drive and measure better outcomes.